This school project was initially just about designing the logo. But I later on kept working on a rebrand and included an example of app design and a feature, plus an ad/campaign. Pandora takes great pride in customers saying “Pandora knows me”. The difference between Pandora and other music streaming services is that there are real humans behind their music recommendations, instead of computer generated algorithms. They call this The Music Genome Project. The human touch is what’s at the core of Pandora and the reason why they’re able to offer playlist that caters to each unique music taste of their users, that make them feel like Pandora knows them. Therefore I explored the idea of a fingerprint as it is unique to each individual. The new Pandora celebrates individuality and uniqueness. With Pandora you have your own personal DJ, with just one touch you can lean back and enjoy new and old music you’ll love. Finding music for social gatherings, has now become easier with the feature of being able to invite friends to join your playlists. This way Pandora finds a common ground and creates a playlist that your friends will love to.
All photos and video shot by me.
F & Co. was created to re-pitch feminism to the public. The term feminism comes with a lot of negative connotations and is also known as the other F-word. F & CO is trying to promote feminism for what it really is: Equality. It is set up as company that is looking to hire everyone to join their team. Qualifications are minimal and the benefits are amazing – there’s a position for every person on Earth. To be able to attract people who easily gets scared by seeing a hint of the "F-word" or a bunch of pink (which is very terrifying...), we decided not to use the word feminism in our promotional material and keep the look neutral. These are just baby steps towards opening one mind at a time.
This project was also showcased at the UW Design Show 2016. At the show we pitched our idea, hired people and pinned their photo onto our exhibition poster.
Visit the F&Co. website:
Project by: Annie Pyle, Stephanie Zabala, Renee Chang & Mathilde Gilling
Digital publication and redesigned book layout of Fashion Now, Edited by Terry Jones. A book about the most influential fashion designers from A-Z.
This project was made using Adobe InDesign Digital Publishing Suite. Contact me if you would like to see it in function on Adobe Content viewer.
(Photo courtesy of: Fashion Now, Edited by Terry Jones, Taschen)
Odwalla was founded in Santa Cruz, 1980 by a couples of musicians. They were selling their juices and smoothies from a backyard shed. The small company was later bought by Coca Cola, which caused many people to loose trust in the brand. Odwalla needed to bring back a new charm and quirkiness that reflected the same feeling of buying juice and smoothies from your neighbor’s backyard. The new Odwalla uses quirky illustrations, that shows the main ingredients to make it easy for consumers to spot their favorites. The bright colors and simple look is bringing the backyard shed to the modern world. Quirky charming names and phrases will be found on all products including bottles, advertisements, postcards and more.
For our Senior Design Show I was a part of the Brand/Identity team and the Environmental Design team. I explored concepts for our show identity, was a part of designing the poster + postcards and planning the design of the gallery space.
Setting the spotlight on trash and recycling in movie theaters. The symbol set consists of three recyclable items, three compostable items and two items to go to the landfill.