This school project was initially just about designing the logo. But I later on kept working on a rebrand and included an example of app design and a feature, plus an ad/campaign. Pandora takes great pride in customers saying “Pandora knows me”. The difference between Pandora and other music streaming services is that there are real humans behind their music recommendations, instead of computer generated algorithms. They call this The Music Genome Project. The human touch is what’s at the core of Pandora and the reason why they’re able to offer playlist that caters to each unique music taste of their users, that make them feel like Pandora knows them. Therefore I explored the idea of a fingerprint as it is unique to each individual. The new Pandora celebrates individuality and uniqueness. With Pandora you have your own personal DJ, with just one touch you can lean back and enjoy new and old music you’ll love. Finding music for social gatherings, has now become easier with the feature of being able to invite friends to join your playlists. This way Pandora finds a common ground and creates a playlist that your friends will love to.
All photos and video shot by me.