Odwalla was founded in Santa Cruz, 1980 by a couples of musicians. They were selling their juices and smoothies from a backyard shed. The small company was later bought by Coca Cola, which caused many people to loose trust in the brand. Odwalla needed to bring back a new charm and quirkiness that reflected the same feeling of buying juice and smoothies from your neighbor’s backyard. The new Odwalla uses quirky illustrations, that shows the main ingredients to make it easy for consumers to spot their favorites. The bright colors and simple look is bringing the backyard shed to the modern world. Quirky charming names and phrases will be found on all products including bottles, advertisements, postcards and more.